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Dead or Alive! Bruce Linton was the best SEO strategy for Canopy Growth

Dead or Alive! Bruce Linton was the best SEO strategy for Canopy Growth

Canopy Growth announced yesterday that they were looking for a new CEO to replace Bruce Linton by the end of the calendar year.

It wasn’t that long ago that Linton was the poster boy for Canopy that lead to a crazy run on pot stocks and basically the spokesperson for the entire cannabis industry.

On the first day of legal cannabis in Canada, it was Linton pictured at the cash desk accepting payment as history was made and made legal pot a reality.

Dead or Alive! Bruce Linton was the best SEO strategy for Canopy Growth

Things were good for Linton until Constellation Brands (Corona Beer) invested $5 billion in Canopy Growth and now with seats on the board, had a big voice in how the company was going to be managed moving forward.

Just like Jerry Maguire, Linton continued to manage the direction of the company and was now facing the classic question from investors… Where’s the money?

Was it a classic case of smoke and mirrors or just bad business that caught up with Linton and eventually lead to him getting fired?

Bruce Linton out as co-CEO of Canopy Growth cannabis company

Dead or alive, Bruce Linton was everywhere. He was the face behind the brand and for legal cannabis in general before and after it went legit last October.

It’s for these reasons that Linton was great for Canopy and their SEO because he made daily appearances across both Canadian and US major media outlets that all linked back to the company. Let’s take a dive..

SEO audit for Canopy Growth (canopygrowth.com)

DR Rank – 68
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.

Referring Domains – 2,672
This is the total number of domains or websites that link back to canopygrowth.com

Referring Pages – 24,919
This is the total number of pages that link back to canopygrowth.com

Backlinks – 36,549
This is the number of actual links back to canopygrowth.com

Dofollow Backlinks – 22,048
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website

Nofollow Backlinks – 14,398
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to

Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to Canopy Growth. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.

Not very interesting, top positions are basically all brand related.

KeywordPositionVolumeURL
canopy ottawa150https://www.canopygrowth.com/careers/
canopy growth corp careers140https://www.canopygrowth.com/careers/
canopy growth corporation115,000https://www.canopygrowth.com/products/
canopy growth investor relations1150https://www.canopygrowth.com/investors/financials/
dr danial schecter1100https://www.canopygrowth.com/investors/news-releases/canopy-growth-appoints-dr-danial-schecter-as-director-global-medical-services/
canopy growth financials1150https://www.canopygrowth.com/investors/financials/
mark zekulin1200https://www.canopygrowth.com/about/leadership-team/mark-zekulin/
canopy toronto160https://www.canopygrowth.com/
canopy growth smith falls1150https://www.canopygrowth.com/about/tweed-visitor-centre/
canopy growth corporation subsidiaries1700https://www.canopygrowth.com/brands/
tweed farms1450https://www.canopygrowth.com/international-footprint/tweed-farms/
tweed niagara on the lake1100https://www.canopygrowth.com/international-footprint/tweed-farms/
bc tweed1300https://www.canopygrowth.com/international-footprint/bc-tweed/
canopy marijuana1100https://www.canopygrowth.com/brands/
agripharm corp1250https://www.canopygrowth.com/international-footprint/agripharm/
vert cannabis inc.1150https://www.canopygrowth.com/international-footprint/vert-cannabis/
canopy growth corp quarterly report110https://www.canopygrowth.com/investors/
tweed careers1250https://www.canopygrowth.com/careers/job-openings/
canopy growth investor relations1150https://www.canopygrowth.com/investors/
canopy cannabis1150https://www.canopygrowth.com/brands/
canopy growth annual report140https://www.canopygrowth.com/investors/financials/


Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.

KeywordVolumePositionURL
canopy growth stock118,00011https://www.canopygrowth.com/investors/
tweed43,00013https://www.canopygrowth.com/about/tweed-visitor-centre/
canopy growth38,0002https://www.canopygrowth.com/
weed tsx24,00011https://www.canopygrowth.com/
canopy growth corp stock18,0009https://www.canopygrowth.com/investors/investor-faqs/
canopy16,0001https://www.canopygrowth.com/
canopy growth corporation15,0001https://www.canopygrowth.com/
canopy stock14,00017https://www.canopygrowth.com/
tsx weed13,00017https://www.canopygrowth.com/
canopy growth corp11,0001https://www.canopygrowth.com/
cgc11,00041https://www.canopygrowth.com/
tse weed8,20020https://www.canopygrowth.com/
tweed stock5,70018https://www.canopygrowth.com/
tsx:weed3,70018https://www.canopygrowth.com/
tse pot3,50018https://www.canopygrowth.com/
weed canada3,10014https://www.canopygrowth.com/
spectrum cannabis2,60012https://www.canopygrowth.com/brands/
bruce linton2,6004https://www.canopygrowth.com/about/leadership-team/
houseplant1,4003https://www.canopygrowth.com/investors/news-releases/canopy-growth-welcomes-houseplant-to-the-family/
hiku brands1,0005https://www.canopygrowth.com/investors/
cannibis oil60016https://www.canopygrowth.com/products/
canopy growth germany3506https://www.canopygrowth.com/international-footprint/
tweed weed3009https://www.canopygrowth.com/brands/
cannabis jobs calgary30019https://www.canopygrowth.com/careers/
cannabis jobs toronto30019https://www.canopygrowth.com/careers/
high society canada3008https://www.canopygrowth.com/investors/news-releases/introducing-hi-society-world-class-education-and-training-for-budtenders-across-canada/
marijuana companies canada30014https://www.canopygrowth.com/
bruce linton businessperson3008https://www.canopygrowth.com/about/leadership-team/

All pretty boring stuff so far, let’s see how good of a job Bruce Linton did to promote Canopy and where they got their backlinks..

Referring page - BacklinksDomain RankReferring DomainsLinked Domains
Cannabis grown from yeast: does the future of pot lie in a lab? | The Guardian938111
How Shareholder Dilution Post Constellation Brands Investment Impacts Our Price For Canopy Growth - Forbes9377
Solving the Dutch Pot Paradox: Legal to Buy, but Not to Grow - The New York Times936313
Corona beer owner to pour $4bn into weed - BBC News9318511
Cannabis entrepreneurs set sights on non-smokers | CBC News918313
Have You Ever Tried Investing... in Weed - VICE91329
Martha Stewart is launching CBD products for humans and their pets | The Independent912132
Bruce Linton says he was fired at co-CEO of Canopy Growth - CNBC9139313
Bruce Linton, Canopy Growth co-CEO, Claims He Was Fired – Rolling Stone901529
The Cool Girl’s Guide to Toronto - Vogue9041189
Marijuana means business: Everything you need to know about the cannabis industry | ZDNet905365
These Three Kings of Cannabis are Going Into Business Together - The Daily Beast891411
Canopy Growth shares fall as fourth-quarter revenues rise, loss deepens | CTV News881315
Corona and Cannabis: A Perfect Match? -- The Motley Fool88684
Colorado marijuana businesses find opportunity in Canadian legalization - Denver Post884325
High returns, higher risk: Tips on investing in marijuana stocks and start-ups, in U.S. and Canada - Inquirer873435
Why I traded in my wine for weed - Macleans.ca822231

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