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Even Alfred E. Neuman can’t handle this MADness. The decline of cannabis pot store MedMen

Even Alfred E. Neuman can't handle this MADness. The decline of cannabis pot store MedMen

Once considered the Apple Store of pot, cannabis retail chain MedMen has gone from industry darling to stock market disaster with their value falling more than 70% since they announced their plans to buy PharmaCann about the same time last year.

MedMen CEO: ‘Blockbuster Deal’ | Mad Money | CNBC 

That was when back in October 2018, this is now…

With the PharmaCann merger now scrapped, MedMen will report its fiscal 2019 fourth-quarter results next week and many industry insiders wonder if MedMen can rebound at some point in the future.

I can remember last year the stock market frenzy around pot stocks, even my Mom called me and asked whether it was a good idea to invest in them. Lessons learned from the .com crash, I told her to stay away from cannabis companies until stock valuations were based on actual performance and not pure speculation. Considering things like EBIDA come to mind….

It wasn’t always this way for MedMen… These were exciting times and they were in the media everywhere, MedMen was cool and the future of marijuana retail was bright.

Let’s go back and take a look through video.

MedMen Is Making Marijuana Mainstream | Changing The Game


Marcus Lemonis – Full Episode of The Profit: Marijuana Millions featuring MedMen


Jimmy Kimmel – Guillermo Live at a Legal Pot Shop in West Hollywood

Cannabis stocks since then have tanked, this emerging market is growing up fast and many companies are going to disappear. So where does this leave the Apple Store of Pot?

MedMen has applied for more licenses and plans to have 30 stores up and running by the end of 2020, but likely won’t even be profitable for a couple of years if they survive that long. Everyone will be anxiously watching to see where this all goes.

Story told, let’s look at their SEO.

SEO audit for MedMen (medmen.com)

DR Rank – 62
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.

Referring Domains – 1312
This is the total number of domains or websites that link back to medmen.com

Referring Pages – 29,623
This is the total number of pages that link back to medmen.com

Backlinks – 31,779
This is the number of actual links back to medmen.com

Dofollow Backlinks – 29,436
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website

Nofollow Backlinks – 2333
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to

Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to MedMen. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.

I’m actually going to scrap the manual keyword position table for this post, everything is related to MedMen specific terms.

Screenshot – Click to Expand

Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.

KeywordVolumePositionURL
dispensary near me148,00018https://www.medmen.com/stores
medmen46,0001https://www.medmen.com/
weed shop near me5,0006https://www.medmen.com/stores
cannabis lube2,40010https://www.medmen.com/blog/health/how-does-cannabis-lube-work
san diego dispensary2,30015https://www.medmen.com/stores/san-diego-kearny-mesa
what is cbn1,70012https://www.medmen.com/blog/health/what-is-cbn
humboldt apothecary1,70013https://www.medmen.com/blog/interviews/getting-to-know-humboldt-apothecary
canna hemp1,40019https://www.medmen.com/blog/interviews/learn-about-canna-hemps-mission-of-bringing-wellness-to-the-masses
nerolidol1,40015https://www.medmen.com/blog/guides/terpenes-411-nerolidol
sex while high1,30011https://www.medmen.com/blog/health/read-this-before-having-sex-while-high
adam bierman1,0006https://www.medmen.com/who-we-are/
weed brownies recipe1,00018https://www.medmen.com/blog/recipes/how-to-make-great-tasting-weed-brownies
thc bath bombs6003https://www.medmen.com/blog/lifestyle/five-people-try-thc-infused-bath-bombs
shows to watch when high50016https://www.medmen.com/blog/guides/six-brilliant-tv-shows-to-binge-while-stoned
marjuana growing tips50019https://www.medmen.com/blog/guides/marijuana-growing-tips-that-will-blow-your-mind
cbd for eczema35011https://www.medmen.com/blog/health/can-cbd-help-with-eczema
indica for sleep35019https://www.medmen.com/blog/health/the-best-strains-and-products-to-kick-your-insomnia
cbd oil hair loss3007https://www.medmen.com/blog/health/can-cbd-help-with-hair-loss
cbd hair growth20012https://www.medmen.com/blog/health/can-cbd-help-with-hair-loss
best strain for insomnia20020https://www.medmen.com/blog/health/the-best-strains-and-products-to-kick-your-insomnia
how to bake weed brownies20019https://www.medmen.com/blog/recipes/how-to-make-great-tasting-weed-brownies
colorado weed delivery20020https://www.medmen.com/

Let’s see all of that media coverage MedMen got in the news, here are their most powerful backlinks and how it impacts their SEO.

Referring page - BacklinksDomain RankReferring DomainsLinked Domains
Marijuana Buyers: No Matter How Hard You Punch A Dispensary Worker, You Still Can’t Have One Of These - Forbes93158
Fluence Shines Light on MedMen Mustang: State-of-the-Art Cannabis Greenhouse | Markets Insider92111
MedMen Doubles Market Reach with Acquisition of PharmaCann | Business Wire917713
Jeff Sessions misguided marijuana crackdown-commentary - CNBC915222
It’s Happening: Will MedMen Become The Starbucks Of Weed? Fast Company915213
Unionizing Weed Workers Are Reigniting the Labor Movement - VICE914013
Hollyweed: CBD-Infused Activewear and Lipsticks Debut; MedMen Delivers | Hollywood Reporter901116
UFCW: Meet America’s Most Powerful Cannabis Union – Rolling Stone9012443
The New Cannabis Companies Want to Give You a Wellness Experience - Vogue901260
Marijuana means business: Everything you need to know about the cannabis industry | ZDNet905165
9 Weed-Infused Beauty Products That May Help With Anxiety Or Discomfort - Bustle.com892925
Valentines Day Weed Bouquet Gift - Cosmopolitan88120
How to Get Medical Marijuana in NYC: Where to Buy Legal Weed in New York - Thrillist888129
So, you’ve got legal cannabis? Here’s how to market it | The Drum872634
Dog And Beth Chapman Shop Around, Spend 45 Minutes At Medical Marijuana Dispensary In Los Angeles - inquisitr.com8216
Why Black People Are Being Left Out of the Weed Boom - TheRoot802127
The 10 Best Marijuana Dispensaries in Los Angeles • High Times783320

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  • 1 Guest Post (DA 30-40)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
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  • 1 Guest Post (DA 40-50)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
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