Connect with us

SEO Audits

How PostMedia went to pot with TheGrowthOp.com

How PostMedia went to pot with TheGrowthOp.com

Let’s be honest. Never in my life would I have predicted Canada Post knocking on my door to deliver legal marijuana. The reality of Canada legalizing cannabis is still pretty radical, a social experiment equivalent to opening Pandora’s Box and watching what happens next for an entire country. This is a once in a lifetime sort of experience….

Just yesterday, I saw that the Torstar Corp announced a $17.4-million Q2 loss and 11% revenue drop. Newspapers and their digital divisions continue to struggle..

I’m still amazed that more media companies haven’t jumped on the cannabis bandwagon since legalization roughly 10 months ago..

The pot industry is absolutely flush with cash. Cannabis companies are going public with wild valuations, desperate to build their brands and promote themselves in restrictive environments that doesn’t make it so easy to distinguish their products and services. These are companies with deep pockets and willing to spend money to get there..

PostMedia is one of those few media companies that saw the opportunity and seized it with the launch of the The GrowthOp.

How PostMedia went to pot with TheGrowthOp.com

Now I don’t know if they are profitable with The GrowthOp or not, but PostMedia should get full kudos for taking advantage of this competitive landscape.

The Postmedia network has teeth in terms of reaching 18.5 million readers per month from the National Post and Financial Post, Sun chain and major daily newspapers across Canada. The GrowthOp makes perfect sense..

How PostMedia went to pot with TheGrowthOp.com

Some numbers of interest from their media kit about their reach and audience..

  • 2.9 million cannabis consumers engage on the Postmedia Network every week. That’s 36% of all cannabis users
    *Source: Vividata Cannabis Study/ Spring, 2018  Base: Canadian Adults 18+;  *Average Weekly print/digital  audience ** MOPEs = Manager/Owners/Professionals/Executives
  • Our audience is 17% more likely to use cannabis compared to the general population
  • 1.38 million people on the Postmedia Network have used cannabis for medical purposes. Our audience is 32% more likely to use medicinal cannabis than the general population
  • The Postmedia Network audience is 50% more likely to spend $150 or more per month on cannabis products

 

TheGrowthOp SEO Audit (thegrowthop.com)

DR Rank – 59
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.

Referring Domains – 2,182
This is the total number of domains or websites that link back to thegrowthop.com

Referring Pages – 28,801
This is the total number of pages that link back to thegrowthop.com

Backlinks – 50,160
This is the number of actual links back to thegrowthop.com

Dofollow Backlinks – 43,130
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website

Nofollow Backlinks –  5,999
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to

Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to The GrowthOp. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.

KeywordPositionVolumeURL
rosin thc content150https://www.thegrowthop.com/cannabis-culture/what-is-rosin-exploring-the-purest-cannabis-concentrate
how to not cough when you smoke weed130https://www.thegrowthop.com/cannabis-health/cannabis-medical/why-does-marijuana-make-me-cough-and-how-do-i-stop-it
where does wild cannabis grow130https://www.thegrowthop.com/cannabis-culture/where-does-cannabis-grow-wild
marijuana and aging140https://www.thegrowthop.com/cannabis-health/could-cannabis-can-reverse-the-aging-process-in-humans
leonardo dicaprio weed130https://www.thegrowthop.com/cannabis-news/oscar-fever-award-winning-actors-who-also-smoke-pot
thcv strains11,400https://www.thegrowthop.com/cannabis-health/thcv-powerful-appetite-suppressing-cannabinoid
marijuanna bud140https://www.thegrowthop.com/cannabis-culture/tear-cut-or-grind-how-do-you-break-up-your-bud
cbd for hemorrhoids160https://www.thegrowthop.com/cannabis-health/the-positive-impact-cbd-has-on-hemorrhoids
cannabis for horses120https://www.thegrowthop.com/cannabis-health/toronto-company-looks-to-make-cannabis-the-next-big-thing-for-horses
hippie smoking weed1150https://www.thegrowthop.com/cannabis-culture/cannabis-culture-evolution-in-the-60s-and-70s
weed gun1150https://www.thegrowthop.com/cannabis-news/weed-or-guns-texas-patients-have-to-choose
mouldy weed140https://www.thegrowthop.com/cannabis-health/moldy-marijuana-is-the-new-reefer-madness
mango and marijuana1200https://www.thegrowthop.com/cannabis-culture/why-mangoes-and-marijuana-are-a-match-made-in-heaven
cbd oil and allergies1150https://www.thegrowthop.com/cannabis-culture/heres-what-cbd-can-and-cant-do-for-your-spring-allergies
how to prevent red eyes after smoking weed120https://www.thegrowthop.com/cannabis-health/why-cannabis-makes-our-eyes-red-and-how-to-get-rid-of-it


Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.

KeywordVolumePositionURL
cbd oil902,00072https://www.thegrowthop.com/cannabis-health/why-that-cbd-oil-you-just-bought-might-be-fake
how many grams in an ounce211,00079https://www.thegrowthop.com/cannabis-health/cannabis-measurements-explained-juggling-grams-ounces-and-pounds
cannabis185,00064https://www.thegrowthop.com/cannabis-health/how-can-cannabis-help-with-weight-loss
neil young162,0002https://www.thegrowthop.com/cannabis-culture/how-black-pepper-sedates-marijuana-paranoia-according-to-neil-young-and-science
thc119,00013https://www.thegrowthop.com/cannabis-health/debunking-cbd-myths-thc-is-about-more-than-just-fun-and-joins-cbd-in-having-a-role-to-play-in-health
indica vs sativa76,00032https://www.thegrowthop.com/cannabis-culture/watch-indica-vs-sativa-understanding-the-differences-learn
dabbing71,00077https://www.thegrowthop.com/cannabis-culture/dabbing-what-is-it-and-should-you-try-it
south park episodes56,00098https://www.thegrowthop.com/cannabis-news/south-park-mocks-cannabis-company-medmen-with-satirical-response-to-spike-jonze-video
terpenes55,00014https://www.thegrowthop.com/cannabis-health/why-are-cannabis-terpenes-so-very-important
pax 351,00087https://www.thegrowthop.com/cannabis-culture/cannabis-accessories/product-review-the-pax-3-smart-vapourizer
charlotte's web cbd51,00071https://www.thegrowthop.com/cannabis-business/grocery-giant-kroger-to-sell-charlottes-web-hemp-based-cbd-products
cbd oil for dogs48,00079https://www.thegrowthop.com/cannabis-health/top-things-you-need-to-know-about-cbd-oil-for-cats-and-dogs
what is cbd oil48,00043https://www.thegrowthop.com/cannabis-health/why-that-cbd-oil-you-just-bought-might-be-fake
kush47,00082https://www.thegrowthop.com/cannabis-culture/what-is-kush-cannabis-and-why-is-it-so-popular

 

So where does The GrowthOp get some their backlinks? Let’s dig a little deeper and find out

Referring page - BacklinksDomain RankReferring DomainsLinked Domains
America's Genius For Branding Is Taking Marijuana To The Next Level - Forbes93912
The Hottest Cannabis Trends for 2019 – Ignite – Medium93110
ACB Stock Could See Future Growth on Cannabis Edibles Bet | Markets Insider92016
Media groups face stiff competition in following the buzz on cannabis: Don Pittis | CBC News912011
‘Thor’ actor’s face was dead giveaway on fake ID: report | Fox News9110714
CBD oil products promise miracle cures. But does science support the hype? NBC News9110448
U.S. CBD Hemp Product Revenues Predicted to Surge Over the Next Few Years - PR Newswire91318
Les Maple Leafs poursuivent Snoop Dogg et sa start-up de weed - VICE Québec91012
Rastafarian Sues Jail Over Pot and Dreadlocks - FindLaw90211
Scarce retail weed shops means most Canadians still use black market pot - The Conversation904215
The NFL May Change the Rules on Cannabis | WBZ NewsRadio 103089128
Why CBD cocktails and smoothies are all the rage in the US - and on their way to London | London Evening Standard891518
Were Vikings Growing Cannabis in Newfoundland 1,000 Years Ago? Leafly84215
People are making fun of Toronto Public Health's new cannabis safety PSA - BlogTO80317
Health Canada Implements New Pesticide Testing Laws for Licensed Producers - High Times783715

Buy Your Backlinks Now!

  • 1 Guest Post (DA 20-30)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
Buy Now for $300


  • 1 Guest Post (DA 30-40)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
Buy Now for $400


  • 1 Guest Post (DA 40-50)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
Buy Now for $600
justo lectus vulputate, odio Aenean venenatis pulvinar leo. tristique risus.