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Pot, Music and SEO. Prairie Records named top Canadian cannabis retailer

Pot, Music and SEO. Prairie Records named top Canadian cannabis retailer

I might be dating myself here, but there was a time when you would faithfully head to the local mall every week and spend countless hours combing through albums of your favourite music bands.

Fascinated by the lure of enticing album art and soaking in the entire experience, people could find new music that far exceeds building a Spotify playlist on your phone today.

Prairie Records were recently announced as the top cannabis retailer in Canada at the GrowUP Conference & Expo, attempting to combine that same retro cool vibe of vinyl record stores and buying pot.

Prairie Records offering a combination of music and cannabis

Calgary-based Westleaf launched their award-winning cannabis retail concept that married cannabis and music, with the hopes of differentiating themselves from the rest of their cannabis retail competitors across Canada.

Prairie Records describe themselves as a musically inclined cannabis retail store that offers consumers a unique shopping experience. With over 20 retail locations planned to open in Saskatchewan, Alberta and British Columbia in 2020, we are proud to offer the highest quality products, second-to-none service, and a feeling of getting lost in the music.

So far it looks like their formula is winning…

Pot, Music and SEO. Prairie Records named top Canadian cannabis retailer

As a business strategy, we currently don’t pursue cannabis retailers as SEO clients at this point unless they come to us.

Everything today is based on proximity, consumers are largely driven to visit local pot shops depending on how close they are to where they live or work.

Digital marketing is simply not a priority for cannabis retailers (for now at least)

  • No competition. Until there are pot shops on every corner and eventually competing for the same customers, existing cannabis retailers are riding the novelty of legal marijuana without much fear of having to work for it. Product demand is big enough and ongoing supply issues means that customers are finding them and not the other way around.
  • Every shop sells the exact same products. Cannabis retailers are legally mandated to buy cannabis from authorized producers only, there is no differentiation to what they sell. Cannabis stores can’t market themselves on product exclusivity for the cannabis strains they feature.
  • Everything is brand new. Store owners are still getting their heads around how to actually run their business, things like marketing and customer loyalty initiatives are secondary at this point until they figure out what’s working for them. Many store operators are already complaining about margins and profitability, never mind sinking money into marketing.

With increased competition as the industry matures, it means many cannabis retailers will eventually shut their doors as stronger players emerge with a better customer experience.

Living in Toronto myself and as more cannabis stores open around my neighbourhood, I would be more inclined to visit stores that actually earn my business.

“Unlike any other cannabis retail environment, Prairie Records seeks to elicit a sense of happiness, discovery, and enjoyment with our customers. We can’t wait for you to join us in store and hit the high notes while getting lost in the music.”

Prairie Records Concept – How to win the cannabis retail wars

So we now take a look at Prairie Records and their existing SEO as it stands today.. More than a pretty face, digital marketing will become key to staying ahead of the competitive curve.

SEO audit for Prairie Records (

DR Rank – 23
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.

Referring Domains – 133
This is the total number of domains or websites that link back to

Referring Pages – 630
This is the total number of pages that link back to

Backlinks – 1036
This is the number of actual links back to

Dofollow Backlinks – 410
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website

Nofollow Backlinks – 626
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to

Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to Prairie Records. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.

Most interesting thing to notice here is the number of terms based on cannabis strain name. Many cannabis store websites don’t list any products and means a ton of lost Google search opportunities for potential customers looking for a specific brand of pot!

prairie records1250
prairie cannabis2150
saskatoon cannabis3800
marijuana stores saskatoon470
saskatoon cannabis stores4100
pot shops saskatoon460
canaca white widow5100
plain packaging indica5200
record stores saskatoon580
saskatoon weed520
saskatoon marijuana540
saskatoon marijuana dispensary530
weed saskatoon530
tweed cannabis oil760
alien dawg9700
ultra sour12150
plain packaging indica12200
redecan wappa1290
marijuana franchise1320
argyle strain13100
lbs moonbeam1450
edison rio bravo15150
canaca white widow15100
lbs sunset16150
alien chemdawg1670
music store saskatoon19150
alien dawg19700
rio bravo strain19250
aurora mk ultra20150

Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.

top hits1,10018
saskatoon cannabis8003
alien dawg7009
tweed cbd oil45017
cannabis saskatoon3003
prairie records2501
rio bravo strain25019
plain packaging sativa25013
saskatoon dispensary2508
plain packaging indica2005
weed dispensary saskatoon2006
lbs sunset15016
edison rio bravo15015
music store saskatoon15019
argyle tweed15019
prairie cannabis1502
ultra sour15012
tweed highlands15018
aurora mk ultra15020
canaca white widow1005
argyle strain10013
saskatoon cannabis stores10041
marijuana dispensary saskatoon906
tweed oil807
record stores saskatoon805
cannabis dispensary saskatoon706
og diesel7019
marijuana stores saskatoon704
alien chemdawg7016
pot shops saskatoon604
lbs moonbeam5014
marijuana franchise2013

Lots of interesting data above about how people are finding Prairie Records on Google and what they are searching for. Now we check their backlinks.

Referring page - BacklinksDomain RankReferring DomainsLinked Domains
Westleaf Enters Exclusive Partnership with Industry Leader in Cannabis Derivative Product Research and Production - PR Newswire.com911518
Westleaf to Become One of Canada's Largest Premium Cannabis Retailers with Exercise of its Option to Acquire Canndara - Newswire.ca851816
Prairie Records - Warman Info | Leafly84211
Prairie Records - Stonebridge Info & Details - Saskatoon, SK | Weedmaps8109
Westleaf Cannabis Inc. and Ace Valley announce deal to bring Ace Valley cannabis retail stores to Ontario | Benzinga81116
Redefining the Cannabis Retail Experience : Scott Hurd81513
Wikileaf: Photos of Prairie Records - Warman Marijuana Dispensary 100 2nd Ave N Warman SK6909
Prairie Records - Warman Info | Leafly68011
Tilray Invests $2.9 Million in Canadian Cannabis Retailer Westleaf Ahead of Public Debut – New Cannabis Ventures661017
Westleaf Cannabis Inc. and Ace Valley announce deal to bring Ace Valley cannabis retail stores to Ontario, The Canadian Business Journal64010
Westleaf Breaking New Ground, Putting the Pieces in Place to Succeed in the Cannabis Market6346
Legally marketing in the rigid Canadian cannabis industry | The GrowthOp601523
Westleaf completes construction of Calgary cannabis facility - Troy Media59410
Prairie Records | Marijuana Dispensary in Warman | PotGuide.com10010
Cannabis Retailers in Saskatchewan - Saskatchewan Liquor and Gaming Authority (SLGA)543921
Prairie Records - Broadway | Saskatoon Marijuana Dispensaries - Where's Weed5207
For the record, this Calgary-based company is selling cannabis through music - 420Intel52113
Cannabis Same Day Delivery: Westleaf's Prairie Records - CannabisLifeNetwork41514
Prairie Records Tops the Charts: Named Top Cannabis Retailer in Canada at Grow UP - Puff Puff Post3218
A Guide to Marketing Cannabis in Canada - Cannabis at Work30015

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