Connect with us

SEO Audits

Rebel marijuana magazine no more, SEO metrics behind High Times

Rebel marijuana magazine no more, SEO metrics behind High Times

First published back in 1974, few would argue that High Times is most recognized brand in the marijuana industry.

For as long as I can remember, you could find High Times partially obscured on the top of the magazine rack in your local convenience store. Filled with big glossy photos of the best bud, parents everywhere would make sure their kids wouldn’t be able to get their hands on it.

Rebel marijuana magazine no more, SEO metrics behind High Times

High Times was a rebel magazine at a time before something called the internet came along, the only cultural references to marijuana was what you watched in the movies.

Then cannabis was legalized. Much like 4/20 where people would gather to end the prohibition of marijuana, High Times now struggles to maintain their hip and outlaw status. Weed is totally mainstream now that you can go and buy it from your local pot shop..

I can remember when I first moved out of my parents place, I had an issue of High Times on my coffee table. There wasn’t a single time when friends came over that someone didn’t grab it and start thumbing through the photos.

Rebel marijuana magazine no more, SEO metrics behind High Times

High Times has struggled to remain profitable over the last 45 years. With different ownership groups, some sort of a recent IPO and now lots of mainstream competition, High Times is trying their best to evolve from a print publication to be all things digital and appeal to the massive cultural shift where marijuana is now legal.

How does High Times generate revenue? We pulled the info from their 1-K

The High Times Magazine publication is approximately 152 pages per issue, of which approximately 50% is consists of advertising. For the 12-month period from January 1, 2017 to December 31, 2017, High Times Magazine had advertising revenues of $2,409,020, revenues of $339,934 from newsstand sales, revenues of $420,428 from subscriptions, and revenues of $275,021 from product, licensing, royalties and miscellaneous services.

For the 12-month period from January 1, 2018 to December31, 2018, High Times Magazine had advertising revenues of $2,781,867, revenues of $298,414 from newsstand sales, revenues of $306,770 from subscriptions, and revenues of $387,082 from product, licensing, royalties and miscellaneous services.

Rebel marijuana magazine no more, SEO metrics behind High Times

Much like Playboy where magazines struggle to survive in the digital age, High Times must focus on their online efforts. Let’s take a look at their SEO.

High Times SEO Audit (hightimes.com)

DR Rank – 79
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.

Referring Domains – 14,792
This is the total number of domains or websites that link back to hightimes.com

Referring Pages – 552,456
This is the total number of pages that link back to hightimes.com

Backlinks – 1,637,176
This is the number of actual links back to hightimes.com

Dofollow Backlinks – 1,342,088
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website

Nofollow Backlinks –  285,796
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to

Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to High Times. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.

KeywordPositionVolumeURL
how long does weed stay good for1150https://hightimes.com/guides/how-long-does-weed-stay-good-for/
high times cannabis cup 2015110https://hightimes.com/business/winners-of-the-2015-high-times-u-s-cannabis-cup-denver/
strongest thc edibles130https://hightimes.com/edibles/10-extremely-potent-cannabis-edibles/
flavrx potency1200https://hightimes.com/culture/new-flavrx-line-contains-90-percent-thc/
what to do with weed trim170https://hightimes.com/guides/what-to-do-with-weed-trim/
hightimes122,000https://hightimes.com/strains/
high times strain guide1500https://hightimes.com/strains/top-10-cannabis-strains-2018/
how to hit a gas mask140https://hightimes.com/guides/gas-mask-bong/
one hitter weed pipes140https://hightimes.com/products/here-are-2018s-most-efficient-one-hitter-pipes-according-to-science/
keto edibles1300https://hightimes.com/edibles/keto-friendly-cannabis-infused-recipes/
weed times140https://hightimes.com/subscribe/
top thc cartridges140https://hightimes.com/products/best-thc-cartridges-2018/
best glass bong company120https://hightimes.com/products/best-glass-bongs-2018/
bho oil1500https://hightimes.com/guides/bho-butane-hash-oil/
how to trick a drug sniffing dog1200https://hightimes.com/news/laws/trick-drug-sniffing-dog/
places to smoke weed in los angeles120https://hightimes.com/news/best-public-places-smoke-j-la/
las vegas pot stores1200https://hightimes.com/dispensaries/best-marijuana-dispensaries-las-vegas/
most reliable seed banks 2015140https://hightimes.com/news/the-2017-high-times-seed-bank-hall-of-fame/
how long does weed last in a bag1150https://hightimes.com/guides/how-long-does-weed-stay-good-for/
how to make hash from shake140https://hightimes.com/guides/make-hash/
can eating weed make you high110https://hightimes.com/edibles/get-high-eating-raw-weed/
eating raw pot130https://hightimes.com/edibles/get-high-eating-raw-weed/
how to become a high times model120https://hightimes.com/submissions/
high times best vape150https://hightimes.com/products/best-dry-herb-vaporizers-2018/
high times clothing1200https://shopping.hightimes.com/collections/all
how many 8ths in a pound1200https://hightimes.com/guides/ounces-pound/
best weed grinders 2017140https://hightimes.com/products/best-grinders-2017/
pot magazine170https://hightimes.com/grow/
strongest weed edibles140https://hightimes.com/edibles/10-extremely-potent-cannabis-edibles/
biggest stoner colleges120https://hightimes.com/culture/the-most-weed-friendly-colleges-in-the-country/
pechoti gland1700https://hightimes.com/health/pechoti-method-can-you-put-weed-in-your-belly-button/
how to stop a joint from canoeing150https://hightimes.com/guides/stop-joint-canoeing/
cbd for energy and focus140https://hightimes.com/sponsored/the-secret-to-using-cannabis-for-energy-and-focus/
24 hour medical dispensary near me110https://hightimes.com/sponsored/24-hour-dispensary-near-me/
firecracker pot140https://hightimes.com/edibles/how-make-firecrackers/
how to get high faster1250https://hightimes.com/guides/fastest-ways-get-high-weed/
homemade weed detox drink120https://hightimes.com/guides/best-detox-drinks-weed/
weed drink recipe1100https://hightimes.com/recipes/best-cannabis-infused-drinks-how-make-them/
high times vape pen 2016150https://hightimes.com/culture/the-high-times-2016-vape-pen-review/
colorful weed strains1250https://hightimes.com/strains/colorful-weed-strains-brighten-your-day/
antibiotics and weed1250https://hightimes.com/health/can-you-smoke-weed-while-taking-antibiotics/
best thc vape cartridge1150https://hightimes.com/products/best-thc-cartridges-2018/
best weed cartridge1250https://hightimes.com/products/best-thc-cartridges-2018/


Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.

KeywordVolumePositionURL
weedmaps443,00054https://hightimes.com/culture/weed-people-weedmaps-ceo-justin-hartfield/
grams to ounces384,00030https://hightimes.com/guides/many-grams-ounce/
time magazine174,00067https://hightimes.com/
tommy chong132,00081https://hightimes.com/news/stoner-comedy-pioneer-tommy-chong-turns-80/
how many grams in a pound129,00033https://hightimes.com/guides/ounces-pound/
thc119,00025https://hightimes.com/health/science/thc-tetrahydrocannabinol/
ounces in a pound104,00019https://hightimes.com/guides/ounces-pound/
cbd gummies84,00039https://hightimes.com/sponsored/10-reasons-why-you-should-try-cbd-gummies-today/
gorilla glue77,000100https://hightimes.com/news/gorilla-glue-co-is-suing-the-makers-of-gg4-strain/
blunt77,00019https://hightimes.com/guides/blunts-vs-joints-what-is-the-difference/
horny goat weed72,00072https://hightimes.com/guides/horny-goat-weed/
dabbing70,00017https://hightimes.com/guides/dabbing-and-how-to-dab/
george jung70,00088https://hightimes.com/culture/music/the-high-times-interview-george-jung/
john dunsworth68,00062https://hightimes.com/news/trailer-park-boys-actor-john-dunsworth-passed-away-71/
doug stanhope68,00091https://hightimes.com/culture/interview-doug-stanhope-johnny-depp/
nick diaz65,00085https://hightimes.com/sports/high-times-interview-nick-diaz/
harold and kumar63,00096https://hightimes.com/culture/the-return-of-harold-kumar/
marijuana news62,0007https://hightimes.com/news/
what is cbd59,00092https://hightimes.com/health/cannabidiol-cbd/
dimebag darrell59,000100https://hightimes.com/culture/music/shattered-the-death-of-dimebag-darrell/
tincture58,00013https://hightimes.com/guides/cannabis-tinctures/
sour diesel55,00015https://hightimes.com/strains/facts-about-sour-diesel/
terpenes55,00018https://hightimes.com/guides/what-are-terpenes/
blue dream53,00012https://hightimes.com/strains/why-is-blue-dream-the-most-popular-strain-of-legal-weed/
cbdistillery52,00063https://hightimes.com/grow/strain-review-99-cbd-isolate-from-cbdistillery/
sarah mcdaniel49,00034https://hightimes.com/culture/people/sarah-mcdaniel-super-high-driven/
peter steele48,00095https://hightimes.com/culture/music/five-years-gone-remembering-peter-steele/
bongs45,00097https://hightimes.com/products/best-glass-bongs-2018/
joint42,00071https://hightimes.com/guides/how-to-roll-a-joint/
edibles41,00035https://hightimes.com/edibles/
reefer madness40,00038https://hightimes.com/culture/crimes-reefer-madness/
grow39,00031https://hightimes.com/grow/
cannabis news38,0007https://hightimes.com/news/
gram38,00046https://hightimes.com/guides/many-grams-ounce/
marijuana seeds37,00021https://hightimes.com/grow/cannabis-seeds/
jason mewes37,00092https://hightimes.com/entertainment/teaser-interview-with-kevin-smith-jason-mewes-our-video-week/
jack herer35,00031https://hightimes.com/sponsored/honoring-the-legend-jack-herer/
attitude seeds35,00067https://hightimes.com/news/the-2017-high-times-seed-bank-hall-of-fame/
moon rocks35,00012https://hightimes.com/guides/moon-rocks/
khat34,00036https://hightimes.com/guides/what-is-khat/
janet varney33,00036https://hightimes.com/culture/how-janet-varney-found-her-la-magic/
how many milligrams in a gram31,00060https://hightimes.com/edibles/how-to-calculate-thc-dosages-for-homemade-edibles /
decarboxylation31,00030https://hightimes.com/edibles/edibles-the-scoop-on-decarboxylation/
dabs30,00032https://hightimes.com/dabs/
synthetic urine29,00035https://hightimes.com/sponsored/how-to-choose-the-best-synthetic-urine-to-pass-a-urine-test/
how long does marijuana stay in your system29,00023https://hightimes.com/health/long-thc-stay-urine/
cannabinoid28,00024https://hightimes.com/guides/cannabinoids/
girl scout cookies strain28,00025https://hightimes.com/strains/strain-talk-5-reasons-why-people-enjoy-girl-scout-cookies/
pax era28,00041https://hightimes.com/products/pax-era-gets-even-smarter-session-control/
shatter28,00024https://hightimes.com/grow/shatter-vs-wax-whats-the-difference/
how long does weed stay in your system27,00028https://hightimes.com/health/how-long-does-weed-stay-in-your-system/
how to roll a joint27,0005https://hightimes.com/guides/how-to-roll-a-joint/
cannabutter27,00042https://hightimes.com/edibles/cooking/instant-pot-your-instant-pot-no-mess-no-smell-method-making-quick-cannabutter/
montel williams26,00092https://hightimes.com/tag/montel-williams/
green crack25,00087https://hightimes.com/culture/cinema-stoner-colossal-green-crack/
dab rigs25,00046https://hightimes.com/products/best-dab-rigs-2017/
gravity bong24,0008https://hightimes.com/guides/gravity-bong/
how to pass a drug test24,00014https://hightimes.com/guides/drug-testing-101-pass-drug-test/
rosin24,00014https://hightimes.com/guides/what-is-live-rosin/
head shop23,00027https://hightimes.com/dispensaries/10-legendary-headshops-you-need-check-out/

 

Let’s see where High Times get their backlinks. With multiple citations from Wikipedia and other major media sources, we’re trying to keep this list interesting by including other website sources. Another interesting side note here is the number of 301 redirects (that we’re not including here) that point back to the main page of HighTimes.com

Referring page - BacklinksDomain RankReferring DomainsLinked Domains
420 (cannabis culture) - Wikipedia952,66586
WHO Report Finds No Public Health Risks Or Abuse Potential For CBD - Forbes9338011
How Astrology Took Over the Internet - The New York Times9315526
'No one buys albums': why pop stars are selling cannabis | Culture | The Guardian93776
BBC NEWS | Health | Cannabis linked to Biblical healing931756
11 charts that show marijuana has truly gone mainstream - The Washington Post922727
CNN - Study finds smoking marijuana and cocaine can cause cancer921713
How 420 became code for marijuana - BBC News929111
Will You Get Arrested for Traveling With CBD Oil? MSN News92217
OK, everybody: Stop pot-shaming Elon Musk - Yahoo922827
A Comprehensive History of Marijuana's Epilepsy-Treating Compound, CBD - VICE918334
3 Ways to Use CBD Oil - wikiHow911248
Hash Oil Is Weed’s Next Big Thing And No One Knows If It’s Safe - BuzzFeed918419
The Rise of Cannabis Products Aimed at Mothers - The Atlantic9112927
Marijuana jobs: How to get a job in the cannabis industry - CBS News915017
This year it's legal (in California) to give your sweetheart cannabis-infused chocolate - Los Angeles Times911518
How Hash Oil Is Blowing Up Across the U.S. — Literally | WIRED918917
Is pot getting more potent? | PBS NewsHour915224
Colorado May Pay Residents Over Excess Marijuana Revenue – Rolling Stone909428

Buy Your Backlinks Now!

  • 1 Guest Post (DA 20-30)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
Buy Now for $300


  • 1 Guest Post (DA 30-40)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
Buy Now for $400


  • 1 Guest Post (DA 40-50)
  • 100% Genuine Blogger Outreach
  • 500 Word Blog Post
Buy Now for $600
consectetur Aliquam ut commodo ultricies ante. neque. efficitur. Praesent ipsum risus