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The biggest Cannabis website in the world. A deep dive into Leafly and their SEO

The biggest Cannabis website in the world. A deep dive into Leafly and their SEO

If you’ve ever wondered what the biggest cannabis website in the world might be, Leafly has raised their hand and indicated they are #1 with over 15 million monthly visitors and 40 million page views across across their websites and mobile apps.

Leafly is largely a content-based destination, along with a dispensary business directory that to some degree threatens their ability to maintain their leadership position unless they broaden their overall revenue strategy.

The biggest Cannabis website in the world. A deep dive into Leafly and their SEO

How much money does Leafly make?

According to inc.com, 2015 annual revenue was $ 8.5 million, while Owler estimates Leafly annual revenue at $5.5 million..

With 310 employees currently listed on the Leafly Linkedin page, relying on display advertising and premium directory placements doesn’t exactly pay the bills for a company that wants to keep growing, much like the long-term viability of sites like Weedmaps of which we’ve posted about previously..

Don’t get me wrong.. I really enjoy Leafly content and hit them up on a regular basis, especially their videos that often get over a million views each. Take a look at PAX, which is projecting $113 million in revenue for 2019 and potentially hitting $1.2 billion by 2023 to better understand why being a content producer isn’t going to scale over time as a business.

But we’re in this for the SEO…

One interesting aspect about Leafly is that they have both a .ca and .com version of their site. I’m not really sure how they deal with things like duplicate content which can be a SEO issue, but each have very different SEO profiles.

SEO Profile for Leafly.ca

The biggest Cannabis website in the world. A deep dive into Leafly and their SEO

SEO Profile for Leafly.com

The biggest Cannabis website in the world. A deep dive into Leafly and their SEO

For today, we’ll concentrate on the bigger of the two. Leafly.com

SEO audit for Leafly (leafly.com)

DR Rank – 84
DR stands for Domain Rank, it’s a score used to determine the authority of your website in search engine rankings. This is also commonly referred to as DA (Domain Authority) depending on the SEO tool you are using.

Referring Domains – 18,400
This is the total number of domains or websites that link back to leafly.com

Referring Pages – 839,836
This is the total number of pages that link back to leafly.com

Backlinks – 5,572,570
This is the number of actual links back to leafly.com

Dofollow Backlinks – 4,701,392
DoFollow links are powerful because these types of links tell Google to pay attention to the site they are linking to and increases the authority score of that website

Nofollow Backlinks – 174,832
NoFollow backlinks are still important, but tells Google to essentially ignore them and doesn’t pass link juice that increases the authority rank of the website they’re linking to

Search Keywords by Position Rank
Search keywords by position are the search terms people use when searching on Google and link back to Leafly. Being #1 on Google is huge, but the value also depends on how often people search for those keywords.

KeywordPositionVolumeURL
northern lights mmj120https://www.leafly.com/indica/northern-lights/reviews
blunt rolled170https://www.leafly.com/news/cannabis-101/how-to-roll-blunt-step-by-step-guide
trichome weed1150https://www.leafly.com/news/cannabis-101/what-are-trichomes-on-cannabis
what is marijuana tincture180https://www.leafly.com/news/lifestyle/3-reasons-why-your-next-edibles-should-be-cooked-sous-vide
marijuana review1100https://www.leafly.com/
marijuana dispensary products180https://www.leafly.com/products/smoking
rosin with kief120https://www.leafly.com/news/industry/from-dry-sift-to-pure-rosin-in-one-squash
sugar punch grow120https://www.leafly.com/hybrid/sugar-punch
altitude dispensary east150https://www.leafly.com/dispensary-info/altitude-east
durban poison thc180https://www.leafly.com/sativa/durban-poison
weed strains reviews140https://www.leafly.com/explore
is it illegal to buy cannabis seeds180https://www.leafly.com/news/growing/how-to-buy-cannabis-seeds-legally
highest amount of thc in weed120https://www.leafly.com/hybrid/kimbo-kush
skatalite strain1150https://www.leafly.com/products/details/fireline-cannabis-skatalite
higher ground eugene1150https://www.leafly.com/dispensary-info/higher-ground-0532/info
sensible cannabis180https://www.leafly.com/dispensary-info/sensible-cannabis-company
the pink strain150https://www.leafly.com/hybrid/pink-kush/reviews
how to grow organic weed160https://www.leafly.com/news/growing/growing-organic-cannabis
crack kush130https://www.leafly.com/sativa/green-crack/photos
jillybean leafly1100https://www.leafly.com/hybrid/jillybean
texas cannabis news1200https://www.leafly.com/news/politics/medical-marijuana-us-report-card-2019
ethiopian flag lion of judah180https://www.leafly.com/news/lifestyle/rasta-lion-cannabis-culture
cannabis seedling growth170https://www.leafly.com/news/growing/how-to-germinate-cannabis-seeds
m39 weed150https://www.leafly.com/indica/m-39
what do cannabis plants look like130https://www.leafly.com/news/growing/4-ways-to-make-use-of-male-cannabis-plants
chem dawg kush150https://www.leafly.com/hybrid/chemdawg/availability/denver-co
new marijuana products150https://www.leafly.com/products
super silver strain1100https://www.leafly.com/sativa/super-silver-haze/reviews
top shelf wellness1250https://www.leafly.com/dispensary-info/top-shelf-wellness-center/info
cannatonic leafly1150https://www.leafly.com/hybrid/cannatonic
goo berry strain1100https://www.leafly.com/indica/gooberry
dabbing setup120https://www.leafly.com/news/cannabis-101/how-to-make-marijuana-dabbing-station-at-home
og kush shatter190https://www.leafly.com/hybrid/og-kush/reviews
marijuana grow process190https://www.leafly.com/news/growing/how-to-top-cannabis-plants-for-better-yields
supersilver haze120https://www.leafly.com/sativa/super-silver-haze/availability/phoenix-az
marijuana oil cartridge1100https://www.leafly.com/news/science-tech/what-are-cannabis-distillate-concentrates
buying weed seeds online1100https://www.leafly.com/news/growing/what-are-feminized-cannabis-seeds
list of conditions for medical weed130https://www.leafly.com/news/health/qualifying-conditions-for-medical-marijuana-by-state
cheese strain weed190https://www.leafly.com/hybrid/cheese
20 mg cbd1100https://www.leafly.com/news/health/whats-the-right-dose-of-cbd
og glue strain110https://www.leafly.com/hybrid/og-glue-sniffer
weed seed germination process110https://www.leafly.com/news/growing/how-to-clone-cannabis-plants
different strains of marijuana and their effects120https://www.leafly.com/start-exploring
diablo og seeds130https://www.leafly.com/indica/diablo/availability/denver-co?page=1
weed branch140https://www.leafly.com/news/growing/how-to-guide-for-pruning-marijuana-plants
northern lights cannabis strain140https://www.leafly.com/indica/northern-lights/reviews
shatter review120https://www.leafly.com/dispensary-info/shatter-1cd9/reviews
jilly bean leafly160https://www.leafly.com/hybrid/jillybean/reviews
how to make weed infused honey120https://www.leafly.com/news/canada/recipe-cannabis-infused-honey
green crack marijuana strain1200https://www.leafly.com/sativa/green-crack/reviews
weed cherry120https://www.leafly.com/news/strains-products/best-tasting-cherry-weed-strains
og kush platinum120https://www.leafly.com/indica/platinum-og/availability/detroit-mi?page=1
sedona dispensary1100https://www.leafly.com/dispensary-info/zonacare
cotton candy kush leafly120https://www.leafly.com/hybrid/cotton-candy-kush/availability/seattle-wa?page=1
growweed150https://www.leafly.com/news/growing/cannabis-growing-101-everything-you-need-to-get-started
pre 98 kush120https://www.leafly.com/indica/pre-98-bubba-kush/photos
@leafy120https://www.leafly.com/finder
how to identify male cannabis plants110https://www.leafly.com/news/growing/4-ways-to-make-use-of-male-cannabis-plants
how to increase bud size130https://www.leafly.com/news/growing/grow-bigger-cannabis-buds-indoors-and-outdoors
chem d1150https://www.leafly.com/hybrid/chemdawg
kid and cookies150https://www.leafly.com/hybrid/kid-n-cookies
cookie dough weed1200https://www.leafly.com/hybrid/cookie-dough
pre grinding weed1100https://www.leafly.com/news/cannabis-101/why-dont-dispensaries-sell-pre-ground-cannabis
mountain berry strain170https://www.leafly.com/indica/rocky-mountain-blueberry
big cannabis plants130https://www.leafly.com/news/growing/show-us-your-biggest-cannabis-tree
marijuana seed information120https://www.leafly.com/news/growing/cannabis-seeds-101-all-you-need-to-know-and-more
tinctures marijuana110https://www.leafly.com/news/cannabis-101/what-is-decarboxylation
trimming cannabis plant120https://www.leafly.com/news/growing/how-to-top-cannabis-plants-for-better-yields
leafly god's gift1150https://www.leafly.com/indica/gods-gift/reviews/1553672
cannibus seeds for sale130https://www.leafly.com/news/growing/how-to-buy-cannabis-seeds-legally
weed butter crockpot1200https://www.leafly.com/news/lifestyle/recipe-how-to-make-basic-cannabutter
goji og phenotypes130https://www.leafly.com/hybrid/goji-og
green crack price1300https://www.leafly.com/sativa/green-crack/availability/denver-co?page=1
where can i buy marijuana seeds online160https://www.leafly.com/news/growing/regional-guide-to-growing-cannabis-outdoors
cannabis skunk120https://www.leafly.com/news/cannabis-101/what-is-skunk-cannabis
shatter rigs140https://www.leafly.com/news/strains-products/choose-best-dab-rig-nail
weed high chart160https://www.leafly.com/news/strains-products/high-cbd-marijuana-strains-according-to-lab-data
strawberry cough thc levels170https://www.leafly.com/sativa/strawberry-cough/reviews
how to build a marijuana greenhouse130https://www.leafly.com/news/growing/how-to-build-cannabis-greenhouse-backyard
highest potency marijuana120https://www.leafly.com/hybrid/kimbo-kush
barry white weed strain170https://www.leafly.com/indica/berry-white/photos
guide to growing weed1100https://www.leafly.com/news/growing/cannabis-growing-101-everything-you-need-to-get-started
chunky d150https://www.leafly.com/hybrid/chunky-diesel/photos
cannabis juice recipes170https://www.leafly.com/news/lifestyle/want-to-try-cannabis-juicing-check-out-these-recipes-and-guidelin
cannabis seeds california dispensary130https://www.leafly.com/dispensary-info/buds-and-roses-collective
future strain1300https://www.leafly.com/hybrid/future/reviews
space queen strain review150https://www.leafly.com/hybrid/space-queen/availability/seattle-wa
durban poisen1150https://www.leafly.com/sativa/durban-poison
chocolate thai stick1150https://www.leafly.com/sativa/chocolate-thai/photos
how to sex a weed plant1150https://www.leafly.com/news/growing/how-to-scrog-maximize-cannabis-yields
white bubba kush140https://www.leafly.com/indica/bubba-kush
marijuana sativa and indica160https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types
how to control munchies170https://www.leafly.com/news/cannabis-101/how-to-stop-munchies-when-high
coconut oil infused with thc120https://www.leafly.com/news/lifestyle/cannabis-and-coconut-oil-uses-benefits-and-a-recipe-to-make-your
how to qualify for medical weed190https://www.leafly.com/news/health/qualifying-conditions-for-medical-marijuana-by-state


Search Keywords By Volume
Search keywords by volume is the actual number of searches for a specific keyword or term on Google. You don’t need to be ranked #1 for a keyword with big search volumes for huge SEO wins and can often be more valuable than ranking #1 if more people are coming to your website with that search volume.

KeywordVolumePositionURL
delivery near me764,000192https://www.leafly.com/news/lifestyle/best-cali-marijuana-delivery-service-near-me
cbd485,00082https://www.leafly.com/news/cannabis-101/whats-the-deal-with-these-high-cbd-strains
leafly383,0001https://www.leafly.com/start-exploring
girl scout cookies236,000121https://www.leafly.com/hybrid/gsc
cannabis184,00083https://www.leafly.com/news/cannabis-101
dab167,0005https://www.leafly.com/news/cannabis-101/what-are-cannabis-dabs-and-benefits-of-dabbing-marijuana
gene simmons140,0002https://www.leafly.com/news/industry/gene-simmons-invictus-md-departure
dispensary near me135,0004https://www.leafly.com/finder/san-antonio-tx
vape pen133,000194https://www.leafly.com/news/health/vape-pen-lung-disease-thc-oil-additive-investigation
tommy chong132,000151https://www.leafly.com/news/lifestyle/tommy-chong-turns-80-looks-50-is-it-the-cannabis
hemp123,00041https://www.leafly.com/news/cannabis-101/hemp-101-what-is-hemp-whats-it-used-for-and-why-is-it-illegal
thc119,00016https://www.leafly.com/news/cannabis-101/whats-the-deal-with-these-high-cbd-strains
mk ultra114,000208https://www.leafly.com/indica/mk-ultra
pineapple express112,0007https://www.leafly.com/hybrid/pineapple-express/reviews
ace of spades111,0001418https://www.leafly.com/indica/ace-of-spades
gelato106,00013https://www.leafly.com/news/growing/how-to-buy-most-popular-marijuana-seeds-gelato
og104,000113https://www.leafly.com/hybrid/og-kush
charlotte's web102,0009https://www.leafly.com/sativa/charlottes-web
grinder101,00042https://www.leafly.com/news/cannabis-101/what-is-grinder-how-to-use-for-cannabis
dispensary86,0002https://www.leafly.com/finder
cbd gummies84,000102https://www.leafly.com/news/strains-products/future-cbd-gummies
gorilla glue77,00094https://www.leafly.com/hybrid/original-glue
indica vs sativa77,0007https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types
blunt77,00061https://www.leafly.com/news/cannabis-101/whats-the-difference-between-joints-blunts-and-spliffs
sativa75,0003https://www.leafly.com/news/growing/differences-growing-sativa-indica-hybrid-strains
trainwreck72,00071https://www.leafly.com/hybrid/trainwreck
trainwreck72,0007https://www.leafly.com/hybrid/trainwreck/reviews
trainwreck72,0007https://www.leafly.com/hybrid/trainwreck/availability/denver-co?page=1
trainwreck72,0007https://www.leafly.com/hybrid/trainwreck/photos
trainwreck72,0007https://www.leafly.com/hybrid/trainwreck/availability/san-diego-ca?page=1
dabbing70,00031https://www.leafly.com/news/cannabis-101/beginners-guide-to-buying-dabs-and-cannabis-extracts
clementine70,00019https://www.leafly.com/sativa/clementine
ponderosa67,000198https://www.leafly.com/dispensary-info/ponderosa-releaf-glendale
killer queen66,000161https://www.leafly.com/hybrid/killer-queen
sativa vs indica65,00091https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types
cultivate62,00014https://www.leafly.com/dispensary-info/cultivate-recreational
dispensaries near me62,0001https://www.leafly.com/finder
marijuana news62,00052https://www.leafly.com/news
what is cbd59,00011https://www.leafly.com/news/cannabis-101/whats-the-deal-with-these-high-cbd-strains
tincture58,0003https://www.leafly.com/news/cannabis-101/what-is-decarboxylation
indica58,0003https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-differences-between-cannabis-types
hash57,000104https://www.leafly.com/news/cannabis-101/what-is-hashish
sour diesel55,0001https://www.leafly.com/sativa/sour-diesel/reviews
terpenes55,0003https://www.leafly.com/news/science-tech/cannabis-derived-terpene-isolation
trulieve55,0008https://www.leafly.com/dispensary-info/trulieveorlando
grease monkey54,000121https://www.leafly.com/hybrid/grease-monkey
blue dream53,0001https://www.leafly.com/hybrid/blue-dream
vaporizer52,000164https://www.leafly.com/products/vaping
charlotte's web cbd52,00010https://www.leafly.com/sativa/charlottes-web

With all of this content, where does Leafly get some of those 5.5 million backlinks? Here’s a quick list that makes them the biggest cannabis website in the world.

Referring page - BacklinksDomain RankReferring DomainsLinked Domains
Leafly (leaflydotcom) on Pinterest97N/A5
Leafly Marijuana Strain and Dispensary Reviews on the App Store - itunes96N/A4
Cannabidiol - Wikipedia953,211106
Leafly—the world's cannabis information resource – Google Play95216
WHO Report Finds No Public Health Risks Or Abuse Potential For CBD - Forbes9338611
What is CBD? The 'miracle' cannabis compound that doesn't get you high | Society | The Guardian9330110
Silicon Valley Tries to Alter Your Perception of Cannabis - The New York Times936225
Marijuana’s rising acceptance comes after many failures. Is it now legalization’s time? - The Washington Post9214225
The Wedding-Industrial Complex Has a New Moneymaker: Marijuana - Bloomberg926117
BBC - Travel - Rise of the tourist-friendly ganjapreneurs92414
High Time? Websites Give Cannabis a Classy New Look - ABC News92110
10 Things I Learned Working In A Cannabis Dispensary - Yahoo/Huffington Post922629
Australia wants to sell pot to the world - CNN Money926418
The FBI Says It Can't Find Hackers to Hire Because They All Smoke Pot - VICE9116125
8 Ways to Grow Medical Marijuana - wikiHow915534
Outside Lands music festival sells cannabis for first time - Los Angeles Times917613
This Former DEA Agent Is Going to Work in the Marijuana Business - The Atlantic912313
Forget Growing Weed—Make Yeast Spit Out CBD and THC Instead | WIRED9125612
As it grows, marijuana business becomes more tech savvy - CBS News911519
Sparking up a trend: These nations are following Canada's lead on legal cannabis | CBC News918632
Is There a Better Way to Talk About Wine? | The New Yorker915423
Is CBD legal? Here’s what you need to know, according to science | PBS NewsHour9111236

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